Finally, it’s best not to include forms or attachments.Ģ.Sending emails when you don’t have permission especially where anti-spam laws are strict.ģ.Emails containing “bad words” like free, promo, buy, prize, bonus, guaranteeĤ.Deceptive subject lines with misleading claims (like telling somebody they’ve won a prize when they haven’t).Ī poor sender’s reputation. Similarly, keep images to a minimum, and make sure they’re small. Here are some things that may rack up a high score:ġ.Emails with JavaScript, Flash, and videos. As marketers, we often have a love-hate relationship with the parameters but learning how to avoid spam filters will help us get our message to the right people. Ultimately spam filters exist to save consumers from endless streams of unwanted, fake mail. The major reason for this is spam filters, which score emails and reject ones with too high a risk score. The fact is, over 20 percent of email marketing messages never make it to their destination (a recipient’s inbox). However, “how to avoid spam filters” is a question that can often thwart your efforts. Data is available in below link for downloading: Įmail marketing is an enormous part of your overall digital marketing success.
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